MOTL joins FCAS “Blue Square” campaign – Every participant will be given a 🟦 pin on the day of the March

International March of the Living, together with numerous other organizations, joining the Foundation to Combat Antisemitism’s “Stand Up to Jewish Hate” campaign to raise awareness about antisemitism and hatred against Jews and to encourage all people to post and share 🟦, the Blue Square emoji on everyone’s phone, as a symbol of their solidarity against intolerance.

The 🟦 is taking up 2.4% of various screens and represents the fact that Jews make up 2.4% of the U.S. population, yet are the victims of 55% of religious-based hate crimes in the United States. The campaign is designed to draw attention to this disparity and empower all Americans to help fight growing antisemitism in the United States and around the world.

Philanthropist Robert Kraft, who will be leading the “Stand Up to Jewish Hate” delegation at this year’s March of the Living, launched FCAS to win the hearts and minds of non-Jews and Jews through powerful positive messaging and partnerships, motivating and equipping them to be defenders and upstanders for Jews.

You can see Stand Up to Jewish Hate’s powerful commercials here: https://www.standuptojewishhate.org/stand-up-videos/

As part of International March of the Living’s strategic partnership with the Stand Up to Jewish Hate campaign, every participant on this year’s March will be given a 🟦 pin on the day of the March and be encouraged to post and share 🟦 on social media.